![]() ![]() It has a distribution partnership for canned coffee drinks with La Colombe Coffee Roasters and recently took a stake in ZenWTR, an alkaline water brand that uses entirely recycled packaging.Īll three beverage segments that Molson Coors is targeting have seen climbing sales in recent years. In Molson Coors' second-quarter earnings release, the company said that the results of its non-alcoholic brands like Zoa have already surpassed expectations for the whole year.Īs Molson Coors expands its drink portfolio beyond beer, it's looking to three drink categories specifically to drive growth: ready-to-drink coffee, functional water and energy drinks. ![]() Last year, overall beer volume declined 2.8%, despite total alcohol consumption increasing by its highest rate in nearly two decades, according to industry tracker IWSR. consumers drink less beer, opting for hard seltzer or spirits instead. In 2020, it formally swapped the word "Brewing" in its name with "Beverage" to indicate the shift in its strategy. The energy drink is part of Molson Coors' larger plan to reinvent itself as more than just a beer company. Zoa is currently sold at more than 26,000 retailers, surpassing 100,000 points of distribution. ![]() "It's very early days, but it's been tremendously successful thus far." "It's the number one new energy drink in the latest four weeks of IRI ," said Pete Marino, president of Molson Coors' emerging growth division. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit ![]()
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